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Data Centers: Energy Efficiency Strategies for a Growing Tech Economy w/ COTE

How do we sustainably address the high-intensity energy use of the rapidly expanding tech industry?

Whether working on a corporate data centers or a small IT closets, designers are constantly faced with managing ever-increasing server space, bandwidths, and energy demand.  Three panelists will provide actionable strategies and lessons learned from careers in working on all aspects of data centers. Topics include managing power density and growth, solutions for server rooms and data closets, and common barriers to sustainable efficient energy choices.


Ted Brown  |  Sr. Program Manager in Seattle City Light’s Customer Energy Solutions Division

He is part of the team responsible for developing and implementing commercial energy efficiency programs for the utility. Ted has led Seattle City Light’s efficiency efforts targeting data center energy conservation since 2010.  In that time Seattle area data centers have received over $3 million in efficiency incentives, reduced electricity spend by over $1 million annually, and cut CO2 emissions by over 9,000 tons. Ted is a Certified Energy Manager and has a BA in Economics from the University of Cincinnati. He has led utility efficiency programs for over 15 years.

John Bruschi, PE  |  Senior Building Performance Engineer

John’s experience in the HVAC industry, covering over 15 years, spans construction project management, project design, energy audits, energy analysis and retro-commissioning. In particular, John has developed custom modeling tools for assessing energy efficiency options for high tech, bio tech and health care facilities. John’s contributions to the data center industry include development of energy efficiency best practice guides and serving as a developer and instructor for US DOE’s Data Center Energy Practitioner training program.  While at Mazzetti, John has performed data center energy assessments and analysis leading to retrofit projects earning over $4M in utility energy efficiency incentives.

Leonard A. Ruff, AIA  |  Data Center Architect

Leonard is an architect with 36 years of total experience, including over 30 years of experience in the design of mission critical projects for a wide variety of enterprise, colocation, telecommunication and technology companies.  Leonard’s experience with data centers started with designing mainframe facilities for financial and insurance companies and has evolved with the market to include designs for modular data centers, cloud and hosting facilities, large scale NOC’s, test and development sites, and facilities from Tier I to Tier IV levels of reliability.  Over the years, Leonard has developed data center designs ranging from mainframe sites at the 30 – 40 watts per square foot range to recent high density facilities supporting a critical load density of 500 watts per square foot.


April 4, 2018
12:00 pm - 1:00 pm


AIA Seattle
(206) 448-4938


WA United States
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