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2022 Small Firm Series: Operations and Design: New Approaches to Old Ways of Working (Session 3)

Join us ONLINE on Wednesday, December 7, 2022 for Session 3: Operations & Design: New Approaches to Old Ways of Working of AIA Seattle’s 2022 Small Firm Series (4 AIA LU).

Business planning and professional development mean little without proper implementation. How will you structure your team for the greatest results? What bottlenecks are slowing down your design execution? How can adopting new ways of working transform your firm? This session will explore alternative ways of thinking about your day-to-day operations using case studies from other small design firms. Equitable business practice will be discussed as a paradigm-shifting leadership model with a wide lens of understanding.

A LA CARTE REGISTRATION: Firms may not purchase a series registration with the intent to send a different individual to each session. Please register each individual for their respective course. 

Click here for attendee resources


Includes continuing education credit (4 AIA LU)

$40 $46 AIA Member
$40 $46 Government + Partners
$20 $23 Associate Member
$60 $69 Non-Member
FREE Student

Registration has closed.

Early Bird Deadline: Tuesday, November 29, 2022. After this time, the price increases 15%. Final Registration Deadline: Tuesday, December 6, 2022. 

Reduced rate options are available! Please submit the Continuing Education Scholarship / Reduced Rate Request form via email by Tuesday, November 29, 5:00PM PT. 


Sun Joo Kim, Senior Management Consultant, CVG | Sun brings over twenty years of experience in architectural practice to her Senior Management Consultant role at CVG, where she focuses on helping firm owners improve financial and operational aspects of their businesses. With a passion for developing teams, Sun Joo supports clear communication and building trust. She has led teams and studios in both private and public realms including the Smithsonian Institution, Venturi, Scott Brown and Associates, and the State of Oregon’s Department of Environmental Quality. Her most recent civic engagement is directing a pro bono project for a women’s and children’s day shelter in Portland, Oregon. As a published author and contributor to books, magazines, and news blogs, Sun Joo is adept at communicating complex ideas and goals to diverse groups. She enjoys facilitating conversations to reach shared understanding and is often invited as a moderator and speaker for workplace and diversity, equity, and inclusion issues. An active advocate for diversity, equity, and inclusion, Sun Joo co-founded Diversity in Design, a professional resource group for designers of color. She has led and championed DEI committees and task forces for organizations such as the Urban Land Institute and the CREW Network. Sun Joo holds a Bachelor of Architecture with an Additional Major in Social History from Carnegie Mellon University. She is based in Portland, Oregon.

Erin Murphy AIA, Senior Management Consultant, CVG | Erin is a purpose-driven and collaborative leader with a passion for helping architects succeed. She brings broad experience in leadership and staff development, project management, and strategic planning to her Senior Management Consultant role at CVG. Her analytical and results-driven approach enables her to operationalize and execute high-impact initiatives that improve business performance. Prior to joining CVG, Erin spent a decade at the American Institute of Architects. In her role as the Senior Director of Workforce Development and Strategy at the AIA, she advocated for emerging and mid-career architects. She also led the team that conceptualized the AIA’s ARE-prep program (ArchiPrep), the association’s first mission-driven product serving emerging professionals. She transformed the AIA’s Women’s Leadership Summit into the largest event for women in architecture while also stabilizing the business model to become revenue neutral for the first time. Erin also contributed to the AIA’s Guides for Equitable Practice, an in-depth resource for architecture firms to advance equitable and inclusive policies and behaviors within their businesses. Erin spent the first half of her nearly 20-year career as a practicing architect in New York City and Washington, DC. While at Robert A.M. Stern Architects, she led the campus-wide space planning and programming for a new library and classroom building at the Bronx Community College. She holds a Bachelor of Architecture from Syracuse University. Erin is based in Arlington, Virginia.

All sessions and speakers subject to change. 


  • Visualize your firm’s structure and potential for growth using organizational design tools.
  • Hear case studies about other small firms experimenting with alternative organizational design
    and shaking up their operational norms.
  • Learn about different technological resources available that are helping small firms streamline
  • Explore different approaches to incorporating diversity, equity, and inclusion into small firm
    leadership and team management.


Session 1: July 6, 2022 // IN-PERSON at MG2 ( 1101 2nd Ave #100, Seattle, WA  98101) // 9:00am-1:00pm PT // Class Credit: 4 LU

Session 2: September 7, 2022 //ONLINE // 9:00am-1:00pm PT // Class Credit: 4 LU

Session 3: December 7, 2022 //ONLINE // 9:00am-1:00pm PT // Class Credit: 4 LU


AP Design Professionals | Hargis Engineers, Inc. | Precision Property Measurements

Registration or Credit Questions?
Contact Andrea Aguilera, Programs Coordinator at AIA Seattle

Program Questions?
Contact Zoe Guckenheimer, Programs Manager at AIA Seattle

Sponsorship Questions?
Contact Melissa K. Neher, Executive Director at AIA Seattle


December 7, 2022
9:00 am - 1:00 pm
Event Price
Class Credit
4 LU