Design/Build: Opportunity or Barrier?

Present and Future Realities for Marketers and Business Developers

Seattle and the region have seen significant growth in Design/Build delivery in just the past few years. In the public sector, including higher education, State of Washington agencies, infrastructure clients and even K12, Design/Build has dramatically changed how and when—and for architects and engineers with whom—work is awarded.  How has this foundational shift affected your company, and what should you be doing? Is this the latest fad, or is it a long-lasting change?  What are the particular impacts to marketing, business development, and client care?

To answer these questions and more, AIA Seattle and SMPS Seattle are together hosting their second joint Fellows Forum, a highly interactive program combining observations and ideas from a range of industry leaders, with both AIA, Society for Marketing Professional Services (SMPS), and—especially for this program—Design-Build Institute of America (DBIA).  This is a terrific opportunity for your firm’s marketing, BD, and technical staff to share questions, perspective and dialog with panelists experienced and successful in Design/Build.

Light food, wine and beverages will be served

SCHOLARSHIP OPPORTUNITIES
Reduced rates are available for AIA Seattle and SMPS Seattle student members and members experiencing hardships. AIA Members, please submit the Continuing Education Scholarship / Reduced Rate Request form  via email to AIA Seattle. SMPS members, please submit the Event Discount Request Form via email to SMPS Seattle. If approved, you will receive a discount code to enter upon registration.

LEARNING OBJECTIVES

• Identify marketing and business development best practices specific to Design/Build delivery
• Apply techniques for integrating activities of technical and marketing/BD staff
• Understand and apply the differing formats for Design/Build contracting and selection process.
• Identify opportunities for integrating marketing staff in developing strategy.

1 AIA LU | 1.5 SMPS CEU

SPEAKERS

Victoria Cooper, FSMPS
President, Cooper Architects
Victoria is an Architect that has not only focused on the business development and marketing of architecture and engineering services, but as a Registered Architect, has designed and managed many projects (and clients), as well.  She enjoys all aspects of our business from developing strategies to winning new clients and projects; the design, production, and completion of a project to the training of in-house staff to continue to grow the firm. She is a founding member and past President of SMPS Seattle, Past Regional Director SMPS National, and an SMPS Fellow since 1993.  She has also served on the AIA Seattle Board for many years and on the national marketing and membership committees.

Bill Kent, DBIA Fellow
Construction Executive, Mortenson
Bill is a Construction Executive with Mortenson Construction.  During his 32 years with Mortenson, Bill has focused on delivering projects utilizing the alternative delivery methods of Design Build and GCCM.  Over the past 15 years Bill has had extensive involvement with the Design Build Institute of America (DBIA), and he has recently been included in the inaugural class of the DBIA College of Fellows, and he has been nominated for a position on the national DBIA Board of Directors.  Bill is also a member of the National Faculty of DBIA, a role which regularly has him traveling across the country teaching two of the three courses required as part of the DBIA professional certification program, and an adjunct professor for the for the University of Washington’s Construction Management Program.  Bill has also served on the Pacific Regional Council for the Society for College and University Planning (SCUP), and as a Board Member and Past President for the Bellevue College Foundation.

Sam Miller, FAIA
Partner, LMN
As LMN’s managing partner, Sam Miller nurtures the firm’s strong culture of collaboration. In addition to his comprehensive administrative duties, Sam oversees LMN’s sustainability initiatives and co-leads LMN Tech Studio, a pioneering design technology research group now in its 10th year. His architectural projects include the Seattle Central Library; the Museum of History and Industry; the University of Iowa Voxman Music Building; the Seattle Asian Art Museum and the expansion of the Seattle Aquarium.

Sian Roberts, FAIA
Partner, Miller Hull
Sian Roberts, FAIA, is a partner with the Miller Hull Partnership where she has led design teams on civic, educational and infrastructure projects throughout the Northwest. Her projects include academic buildings for public and higher education clients as well as civic and infrastructure buildings for state and federal government clients.  Her projects have won AIA awards for design, the innovative use of BIM and excellence in design-build. Sian has a special interest in alternative delivery and has been involved in most of the firm’s design-build projects. She has served on the on the DBIA Northwest Region Board and has spoken on changes in practice, integrated project delivery and sustainability at DBIA and AIA conferences and events.

Walter Schacht, FAIA
Principal, Schacht Aslani Architects
Walter has practiced architecture for almost thirty years, with a central focus on Washington State’s public institutions. He has been a principal at Schacht Aslani Architects since 1996. In 2013, Walter received national recognition when he was inducted into the American Institute of Architects’ College of Fellows (FAIA) for his design achievements and his advocacy for policies that promote the quality of public works. Walter is currently chair of Washington State’s Capital Projects Advisory Review Board (CPARB), which evaluates the use of traditional and alternative capital project delivery methods and makes policy recommendations to the legislature. He served as co-chair of CPARB’s Design-Build Best Practices Committee, led the process of drafting Best Practices Guidelines and serves on the faculty of the AGC Education Foundation’s Design-Build Workshop. Walter served as AIA Seattle President and as a board member of AIA Washington Council.

Ted Sive, FSMPS, Honorary AIA (Seattle)
Principal, Ted Sive Consulting
Ted Sive works with A/E/C companies to create business strategy, develop marketing communications, and forge collaborative teams.  With more than twenty-five years working with leading firms, Sive is sought for his skills as facilitator, strategist, coach, and trainer.  A frequent speaker and industry pundit, Sive has led conferences and programs for ACEC, AGC, AIA, SMPS, ULI and others, and written extensively on the strategic impacts of alternatively delivery and technology for A/E/C practitioners.  An author of the AIA Architect’s Handbook published by Wiley, and an active collaborator in AIA Seattle’s strategic and organizational development, Sive was awarded an Honorary AIA Seattle membership in 2011.

Bill Strong, FSMPS, Assoc. AIA
Principal, Bill Strong Consulting
Bill helps architecture, engineering and construction firms with strategic planning, marketing and business development, communication training, client perception surveys, and client care programs.  Bill has over 44 years of experience in the AEC industry.  He received his Bachelor of Architecture from Kansas State University and his Masters in Public Relations and Marketing from the University of Missouri.  Bill has been a member of AIA since 1973, SMPS since 1982 and an SMPS Fellow since 1999.  Prior to consulting, Bill retired as a Principal and Director of Marketing for a Pacific Northwest architecture firm.

Carla Thompson, FSMPS
Senior Director of Marketing, Core States Group
Carla is the Senior Director of Marketing for Core States Group, an A/E/C firm with 350 employees and 15 offices across the U.S. Previously CMO for NAC Architecture and Global Marketing Director for MG2, she has been involved in SMPS for 37 years, including three two-year terms on the National Board of Directors. She was named a Fellow in 1999, and in August she received the Weld Coxe Lifetime Marketing Achievement Award. Carla has over 150 seminars and workshops to her credit, and she is the founder of the popular SMPS Fellows Forum program, currently in its 9th year.