AIA Message Book
Created by AIA National, this resource is designed to help you tell your architectural story; let the AIA Message Book be your guide for crafting clear, positive, and memorable messages to a variety of audiences and settings.
While there is great respect for architects, there is not always understanding of what we do, or how our work affects others. It’s our job to help others understand what we do, and more importantly, why it’s important to them. We know well that when we collaborate closely with clients, we can design and build better homes, communities and public spaces that benefit us all.
The Architect’s Voice: Advocating for Our Profession assists you in explaining the work of architects. It uses message points, statistics, and anecdotes that you can customize or share as examples with potential clients. Supported by a tremendous amount of research and developed with AIA members, this guide helps bridge the gap between architects and the public.
Also, AIA has a variety of tools to help share the value of design to the public via TopicArchitecture.